Item
Selling out: the gay and lesbian movement goes to market
title
Selling out: the gay and lesbian movement goes to market
viaf
publisher
St. Martin's Press
publication year
2000
description
Selling Out offers a critique of the commercialization of a large part of the gay and lesbian movement. Alexandra Chasin pays particular attention to the transformations of the 1990s, where the gay and lesbian press won corporate sponsorship for the first time and when gay marketing strategists successfully lobbied for gay representation in mainstream media and straight advertising in gay media. Chasin ultimately argues that identity-based politics devoid of a critique of capitalism facilitate the assimilation of minority groups into the dominant culture. Measuring progress through incorporation into the citizenship through the ability to act as consumers, the gay and lesbian movement failed to represent the needs of its most vulnerable members. Not a historical account, Chasin nonetheless offers a insight into the development of a national gay political agenda through its interaction with liberalism and late-capitalism.
education level
temporal
reviewer
Leo Valdes
was created by
Chasin, Alexandra